Tools & Apps
My Recommended Resources
Here is a list of all the tools and apps I use for design, development, website management, and to grow my business.
Admin Columns Pro
Customize and edit content for posts, pages, and CPTs on-the-fly from the admin screens. Huge time saver!

Advanced Custom Fields Pro
My preferred tool for creating custom post types and custom fields.
Airtable
I use Airtable as my CRM to track client data, projects, care plans, and more.

Automatic.css
My exclusive utility class and utility variable framework for WP Page Builders. Makes dev faster and more consistent!
Basecamp
The simplest project management app for both clients and team members. Stop overcomplicating project management!
Etch
The visual development environment I use build scalable, maintainable, accessible WordPress sites.

Figma
My exclusive UX and UI design tool. Lightyears better than Adobe XD.
Frames
Real-time wireframing tool, design-ready development system, and accessible component library.
Gusto
Everything HR related: hiring, payroll, compliance, HR, payroll taxes, business investing, etc. Gusto is legit.
Happy Files Pro
Really fantastic and seamless media organizer and SVG sanitizer for Wordpress.

Inner Circle
A community for agency owners & freelancers to learn best practices for UX/UI, Dev, Accessibility, SEO, PPC, and business growth while connecting and getting insights and value from other members around the world.

LatePoint
I use LatePoint because it is a simple, beautiful, and easy solution for booking.
MailerLite
My choice for simple yet powerful email marketing.
Merlin
Merlin is a Chrome extension and web app that boosts productivity by helping you research, create content, and get real-time AI assistance. Use code MERLIN20 for 20% off.
Monster Contracts
I use Monster Contracts for my Master Service Agreement and Website Management Agreement.
Namecheap
My choice for purchasing domains. Prices are affordable and stay consistent every year.
OttoKit
We are slowly switching to OttoKit for automation and to get our various tools to work together.
PandaDoc
This is what we use for all document-related needs, such as contracts, proposals, internal docs, content briefs, etc.

Polypane
This is the browser I use for accessibility and multi-device testing.
Postmark
An easy, professional, transactional SMTP email server for WordPress sites.
Publer
Publer is my top choice to schedule, collaborate, and analyze all social media posts from the same spot.
Quickbooks Online
For all accounting, bookkeeping, reporting, invoicing, estimating, online payments (for agency clients), etc.
Quo (formerly OpenPhone)
Great system for getting a business phone number with text messaging. Has apps for phone & computers, too.
Raycast
Raycast is a collection of powerful productivity tools all within an extendable launcher to streamline workflows on macOS.
Rocket.net
Trusted managed WordPress hosting provider for lightning-fast, secure and fully-optimized websites.

SEOPress Pro
My preferred plugin for on-site SEO, local SEO optimization, and custom schema.
Setapp
A fantastic suite of valuable apps for one low monthly price. Huge for productivity-type apps.

ShortPixel
Automated image optimization for Wordpress. Includes automatic WebP replacement as well.

Sigmize
Sigmize uses statistically sound A/B testing to help you know what is and isn't working on your website.
Stripe
Credit card processing. Integrates with everything. Free to sign-up – just pay a small % of each transaction.
SureCart
The #1 option for checkout systems and eCommerce for WordPress.
SureMembers
The fastest and easiest way to protect content on your website.
Termageddon
With website policies that automatically update as the laws change, Termageddon is the only privacy policy generator I recommend. Get 10% off your first year payment.
TextExpander
Create and use snippets of your most commonly used emails, phrases, messages, URLs, and more so they are always accessible with a quick search or abbreviation.

UserMaven
I love this analytics tool, especially for conversion & behavior tracking.
Website Owner's Manual
The WOM is a customizable & reusable document that helps you educate & sell your clients website management plans…without having to be “salesy”.
WP Care Plan
Replace the default WP dashboard with an all in a branded care plan dashboard, giving your clients an at-a-glance view of their care plan details much and more.
WP Grid Builder
The best plugin available for creating custom Facets. Integrates seamlessly with Bricks. We don't use the grids feature.
WP Umbrella
My centralized dashboard for website management and adds an additional automated backup layer.
WPCodeBox
Add custom code (including SCSS), functions, and more to WordPress. Great Cloud save feature so you can share snippets between sites.
WS Form
The form plugin I use on every website. It's hands down the best form plugin for WordPress websites.
Zapier
I use Zapier for automation and to get our various tools to work together.
ZipWP
Instantly launch a new development website from a blueprint with my saved plugins and settings.